LONGPLAY BAR – FITZROY/BRUNSWICK 318 St Georges Road, FITZROY NORTH VIC 3068

Longplay is a successful wine bar, cocktail bar, bistro, cinema, live music venue, and events space in North Fitzroy. Its success can, in part, be attributed to it having these different means by which to attract customers. Beautiful lighting, handmade wooden furniture, and its interior design as a whole has given it a reputation as one of the most beautiful inner city bars in Melbourne. 12 years of consistent trade has cemented its place as one of Melbourne best.

Longplay’s 30 seat cinema, hosts events 7 days a week, providing a reliable source of revenue.  These booking’s among many others include;

– Melbourne Comedy Festival shows

– Horror Film Society screenings

– Human Rights Film Festival screenings

– Fringe Festival shows

– Yarra Councils Leaps and Bounds Music Festival shows

– Hybrid Film Festival screenings

– Documentary Film Festival screenings

And countless other cast and crew events, private screenings, birthday parties, engagement parties, weddings, gigs, and theatre. In addition to the cinema, there is a middle function room that gets booked out for birthday parties, and other celebrations.

The business has built up an enviable reputation within the area which has resulted in a very loyal client base, with a vast amount of repeat trade and word of mouth referrals. All these aspects of Longplay help it attract a diverse demographic. The net is cast far and wide.

Above the ground floor is a 3 bedroom residence with timber floors, a commercial food prep kitchen, and plenty of storage. Subsidise one’s living expenses, or sub-let.

This well-maintained business creates the groundwork and framework on which a new owner could continue to build. The business is fully set up for continued operation and we believe it would make an attractive proposal for anyone looking to acquire a Bar and Bistro business in an established location. An amendment to Longplay’s planning permit, which was successfully applied for over Covid, allows Longplay to increase its trading hours from 41 hours per week, to 83 hours per week. This recent change to license which allows for this increase in trading hours has yet to be exploited. This project and investment are ideal for someone with an energetic approach and experience in the trade.

A valuable inventory of fixtures, fittings and equipment is included in the Asking Price.

Trading Hours: Monday to Wednesday 6pm-11.00pm

Thursday 6pm-12pm
Friday and Saturday 6pm-1am
Sunday 6pm-11pm
Lease: 8 years remain on the current lease
Rent: $6,245 monthly

Sales: $750k+ per annum with huge scope to increase

Seats: Current set out for 50+ covers

This well-established business has been in our clients’ careful ownership for the last 12 enjoyable years, living the million dollar lifestyle of great food, drink and socialising and is now only being offered to the market due to our clients’ family circumstances.

This is an excellent opportunity for a new owner to take this already thriving business to the next level; therefore, early viewing must come highly recommended to avoid disappointment.

All enquiries to Boston Business Brokers: Nathan Lihari 0411 988 999.

All arrangements to view are strictly by an appointment through the offices of Boston Business Brokers and no approaches whatsoever should be made to the owner or the business.