MICROPUBLISHING BOOK COMPANY Melbourne Regional
BUSINESS Detail
BUSINESS DESCRIPTION
The Company is a micro-publisher committed to assisting first-time, talented authors to publish their works and introduce them into the marketplace. As of now, the Company has published and brought to market thirteen well-reviewed books, with another three scheduled for publication in the coming months. They run the gamut of fiction and non-fiction, from literary fiction to spy thriller, historical fiction to humor and satire, mystery to memoir. In bringing an author’s manuscript to publication, the Company provides extensive editorial work, cover design, arrangements for an initial small production run, sales and marketing programs employing the full range of Internet and social networking channels, and distribution of the finished title through Internet and brick and mortar sales channels.
There are many small publishing ventures, but this one stands out in the quality of the manuscripts it selects and the thoroughness of the support it provides its authors from editing to publishing to marketing and distribution. The founders have established and validated a process for identifying promising new authors and providing step-by-step support to bring their quality manuscripts into publication and into the marketplace. Up to now this has been a part-time venture for both founders. With a full-time owner, future growth and profitability can come from not only continuing to recruit talented first-time authors, but importantly to build a much stronger sales and marketing program to substantially increase the sales of each title. The Company has published 13 books, but sales to date have barely scratched the surface of their full market potential. A new owner with strong marketing capabilities, or an already-established publisher could quickly promote these titles and realize significant near-term revenue and profits.